Jeff Salzenstein is a former top-100 world-ranked tennis player, two-time Stanford All-American, national champion, and team captain who has competed at the U.S. Open, Wimbledon, and the French Open. 

Today, he’s an executive performance coach, speaker, and entrepreneur helping leaders and teams Own Their Zone™, unlocking elite performance and resilience under pressure. With 25+ years of experience in high-stakes performance, Jeff equips high-achievers to expand their mental, physical, and emotional capacity, sharpen focus, prevent burnout, and lead with confidence. 

His Own Your Zone™ framework draws from elite sports to help leaders sustain energy, thrive under pressure, and build cultures that last. Jeff’s journey, from injury setbacks to reinvention, fuels his mission to help others perform at their peak, without sacrificing well-being. 

 Jon Giesbrecht is a mental performance coach and player development leader helping basketball athletes overcome overthinking, inconsistency, and self-doubt, so they can play free under pressure. 

With over a decade of experience at the high school, collegiate, and pro levels, Jon is currently the Director of Mental Performance for the Vancouver Bandits (CEBL). He’s worked with NBA, NCAA, U SPORTS, and international athletes, plus supported Team Canada and guided over 50 players to the college level. Having faced anxiety and burnout as a young coach, Jon brings deep empathy and proven tools to help athletes build unshakable confidence. His signature Play Free program blends mindfulness, emotional regulation, and identity work to drive breakthrough results. Whether through mentorship, workshops, or his Free Your Mind Journal, Jon’s mission is to help athletes win more and stress less by building a mental game they can trust. 

 Seth Pepper is a world-class athlete turned high-performance mental coach whose journey proves the power of mindset and resilience. A late starter in the swimming world, Seth didn’t begin competing until age 14, yet within six years, he rose to the top of collegiate and international swimming. His success was driven by mental training, visualization, and an obsession with human potential. 

After retiring from competition, Seth founded a coaching firm that now serves Olympians, world champions, CEOs, and creatives. He specializes in guiding elite performers through high-stakes, high-pressure environments using the same mental frameworks that fueled his own record-setting career. 

Seth is sought after for his rare ability to help people access what he calls their “Unlimited Potential”, equipping them to perform at their peak when it matters most. 

 Shawnee Harle brings over 27 years of elite coaching and leadership experience to the table, as a two-time Olympian and former Assistant Coach for Team Canada Basketball. Armed with a Master’s degree in Coaching Studies, she is a Chartered Professional Coach (ChPC) with the Coaching Association of Canada, and serves as both a Master Coach Developer and Master Learning Facilitator for the National Coaching Certification Program. 

Shawnee is now a sought-after mental toughness coach who teaches athletes how to face their feelings, shift mindset, and choose courageous action to perform under pressure. Her work goes beyond sport to empower individuals and teams to thrive through emotional storms, turning adversity into strength. 

Connect with Shawnee:

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James and Chantal Rorke have been the steadfast pillars behind their son, Olympic cyclist Tyler Rorke, offering a unique window into parenting at the highest levels of youth sport. 

Grounded in mental performance principles, they learned early that their role was not to steer the journey, but to create a nurturing environment where Tyler could grow through challenges. From guiding him through relentless training and competitions amid pandemic disruptions, to balancing financial restraints and equipment limitations, they leaned into resourcefulness, trust, and discipline.

As parents, they've championed joy and passion over medals, believing resilience stems from the process, not just podiums. Their story leaves other families inspired to parent with intentional empathy, setting up athletes to thrive as confident, purpose-driven people, both on and off the track.

Tyler Rorke is a Canadian Olympic cyclist known not just for his explosive speed and stamina, but for his unshakable mental game and relentless pursuit of growth, on and off the track. Representing Canada on the world stage, Tyler has become a symbol of grit, discipline, and what it means to bet on yourself when the odds are steep.

From his early days riding with his local club team, KW Cycling Academy, to standing on the start line at the Olympic Games, Tyler’s journey has been anything but easy. Burnout and mental fatigue has tried to derail him, but each setback became fuel. His career is built on intentionality, resilience, and a deep commitment to turning pain into purpose.

Tyler now shares his story with athletes, and families; demystifying the path to elite performance and advocating for a new kind of strength: one that’s rooted in mindset, vulnerability, and self-trust.

Follow Tyler on IG